Tourism Product as a Tool Shaping Cross-cultural Approach in Marketing

a frame semantic approach to the study of translating cultural scripts in salingers franny and zooey

the frame semantic theory is a nascent approach in the area of translation studies which goes beyond the linguistic barriers and helps us to incorporate cognitive and cultural factors to the study of translation. based on rojos analytical model (2002b), which centered in the frames or knowledge structures activated in the text, the present research explores the various translation problems that...

Tourism as an Economic Develpment Tool

Diary Studies as a Tool for Efficient Cross-Cultural Design

Lab-based usability testing and location-based ethnography are time consuming and costly. We introduce diary studies as a useful design alternative for crosscultural work. The relative strengths of the methods are assessed and some lessons from our own work with diary studies are shared.

Critical Opinion as a Tool in the Marketing of Cultural Products: the Experiential Label

This article deals with a new concept, the experiential label. This label conveys subjective information, provided by an expert (a critic), on the quality of consumption experience. The study aims at assessing the impact of this kind of label on the classical disk market: empirical results show first, a significant global impact on sales, second, a word-of-mouth effect and third, four specific ...

Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach

Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...